Marcia Caster has spent the greater part of the last 15 years helping African American women bring out their most beautiful selves. What began as an internship at Young Sisters and Brothers magazine in the early 90s evolved into a publishing career that landed her in the beauty department at notable titles such as Heart & Soul and Essence Magazine. At Heart & Soul she served as a senior editor and was responsible for shaping the beauty and fashion content. After leaving Heart & Soul, she spent six years working in advertising for the May Company. When the company was acquired by Federated in 2005, she was tapped to lead the copy department as copy chief for Macy’s creative marketing team. There she was responsible for conceptualizing and implementing nationally recognized advertising campaigns. But, her love of publishing couldn’t be put on the back burner for long. Marcia returned to Essence Magazine in 2008 as the fashion and beauty editorial manager. For the next four years she spoke to three million African American women each month through the beauty pages of the magazine and online video chats on essence.com. She also interviewed top celebrity makeup and hair stylists as well as leading dermatologists to glean the most relevant information and advice for black women and their hair, nails and skin.
Today Marcia remains on the forefront of black beauty as the co-founder of Beauty Beat NYC, an agency that assists beauty brands in their quest to successfully engage and connect with Black female consumers. Beauty Beat’s first beauty samples box, dubbed the Beauty Beat Box, is slated for availability February 2014.