10. Danielle Poux: Sweet Dreams Are Made of This
By Jacinth Jones
Known for fresh ingredients and no preservatives, Danielle’s Desserts is the product of a leap of faith.
Leaving her successful career in Human Resources to pursue her dreams, Danielle Poux founded what Yelp describes as one of the hottest spots in northern Virginia.
Poux has prime locations, too. Founded in 2010, the flagship bakery and café is at the Tyson Galleria. Her newest site is in the heart of the nation’s capital on Connecticut Avenue Northwest, where she can meet the growing demand for larger orders from individuals and businesses.
“Our D.C. location’s larger size will allow us to prepare more desserts for those high-demand periods, such as Thanksgiving and Christmas,” Poux said.
With a menu full of cakes, pies, cookies and cupcakes, the former HR executive showcases more than 57 flavors of desserts made from scratch.
She also offers a number of gluten-free sweets, such as Death by Chocolate and Coconut Macaroons. Specialty items include Blueberry Buckle, bread pudding and cake truffles.
Customer favorites range from key lime pie to her trio of coconut cakes. A food blogger described the Strawberries ‘n’ Cream cake as “fresh strawberries blended throughout cake layers and frosting, giving you a mouthful of strawberry flavor in each bite.” The bakery has also been recognized by media outlets including the Washington Post, Hot 99.5 and Refinery 29.
With her own recipes of the southern-style delicacies and passion for baking, Poux demonstrates that although entrepreneurship is not an easy journey, it is possible. Starting, owning and pursuing a business require time, effort and dedication. Poux proves that no dream is too big with the proper effort and commitment for it to come to fruition.
Jacinth Jones is a writer based in Washington, D.C.
— Danielle’s Desserts (@DDesserts) November 27, 2017