FiercePH4What Is

Fierce is an exciting and unique digital network designed to captivate busy, dynamic black women in the prime of their lives. Fierce celebrates the joys of life as a black woman in ways that acknowledge our unique culture, while offering the latest advice on staying healthy, fit and fabulous. As the only site with a commitment to investigative reporting, hard news, fact-based consumer reporting and fascinating features on the health needs and interests of black women, Fierce fills a major void in the women’s media landscape.

What’s in Fierce?

This interactive and engaging site will be filled with accessible, highly credible and compelling information about how black women can take charge of their health, well-being, relationships, finances and more. Most of all, we will engage women in this conversation, across digital platforms and face to face, so that we can inspire each other with new ideas and solutions to living our healthiest lives. Additional content will highlight fitness, nutrition, beauty, healthy travel and spirituality.

Who Is the Fierce Woman?

She’s you. She’s me! As part of the most successful, highly educated and independent generation of black women in history, the Fierce woman makes every effort to live a full, rich, balanced life that cannot be defined by narrow stereotypes. She has arrived or is striving to fulfill her dreams, because she’s proactive. Determined to be in charge of her well-being, she is in search of real-life solutions to wellness and fitness in ways that resonate with her culture, her heritage, her world.

For more information and inspiration, read The Fierce Manifesto!

Who’s Behind Fierce?

Fierce is for black women by black women. It is led by veteran journalists who are experts in health, fitness and social media. Editor-in-Chief Sheree Crute is an award-winning journalist with decades of experience exploring health and medicine in books, magazines and online. Publisher Yanick Rice Lamb is an award-winning journalist with three decades of experience successfully launching digital and print media platforms. Together, they are building Fierce into an exciting digital home for women who want to live their best lives.

Meet the Fierce Team!

Click each name to learn more, and go to the Contributors page meet other fierce women. To join our Fierce Circle of Sisters, check out our Community section.

Sheree Crute, Editor-in-Chief

Yanick Rice Lamb, Publisher

Ingrid Sturgis, CTO/Web Consultant, Digital Diva Inc.

Lisa Hunt, Contributing Creative Director, Lisa Hunt Creative

Gina Toole Saunders, Contributing Designer, Crazy Creative Studio

Nicole Crawford-Tichawonna, Web Producer and Associate Editor

Joyce E. Davis, Social Media Director and Editor-at-Large

Karen Taylor Bass, Public Relations and Marketing Consultant, Taylor Made Media LLC

The Fierce Advisory Council

These experts are leading Fierce Ambassadors who write, review copy, share input on the latest research, and participate in chats, webinars, other online forums and events)

Anowa Adjah, ACE

CEO, Powerhouse Physiques LLC

Expert: Fitness, Weight Loss, Personal Training

Michelle Albert, MD, MPH

Professor of Medicine

University of California San Francisco Cardiology

Expert: Stress and cardiovascular disease in women

Ann Smith Barnes, MD, MPH

Assistant Professor of Medicine

Baylor College of Medicine

Expert: Obesity in Black women

Pamela Braboy Jackson, PhD

Professor of Sociology

Inaugural Director

Center for Research on Race and Ethnicity in Society

Indiana University

Expert: Health and the Black middle class paradox

Rovenia Brock, PhD

Dr. Ro, “America’s Nutrition Coach”

Founder, Everything Ro; Consultant for Dr. Oz and O: The Oprah Winfrey Magazine

Expert: Nutrition, Weight Loss, Fitness

Verna Keith, PhD


Chair, Department of Sociology

Texas A & M University

Expert: Black women and depression

Linda James Myers, PhD

Professor Emeritus

Ohio State University

Expert: Psychology, culture and race

Deborah Owens, MBA

CEO, Owens Media Group LLC

“America’s Wealth Coach”

Expert: Entrepreneurship, Personal Finance

Brenda Wade, PhD

Creator and Founder of the Love, Money & Seva Seminars

Expert: Individual, Family
Psychology; Relationships

We welcome your input and inquiries —

Advertising Inquiries

Fierce can accommodate all of your advertising needs, including custom programs; sponsorships; display ads for videos, slideshows or mobile; social media marketing; native advertising; product sampling; contests; polling; research; signage; and events that maximize real-time customer engagement across social networks and media platforms.

For advertising or other matters, please contact us at